I raise the floor wherever I go.
I build platforms teams can trust — by making high-impact systems reliable, observable, and safe to scale. I’ve spent my career in startups and scale-ups, shipping product while hardening the foundations underneath it.
Now
I’m currently working on ads and analytics platforms at scale, focused on correctness, observability, and decision-quality metrics leaders can actually trust. Long-term, I’m focused on Staff-level impact: owning problems end-to-end, raising the bar for teams, and building systems that last.
What I do
- Trustworthy metrics: clarify semantics, prevent silent inflation, ship data quality checks.
- Debuggable systems: tracing and dashboards that make “why is p95 spiking?” a five minute answer.
- Execution at scale: patterns + guardrails that reduce surprises without slowing teams down.
Selected impact
- Growth: shipped 4 new games to production, driving exponential monthly subscriber growth over the following 4 months.
- Revenue: introduced Marquee Ads, driving a 900% surge in ad revenue; improved article ad placement to boost impressions by 70% and revenue by 37%.
- Commerce: shipped BOGO deals, resulting in a 73% increase in AOV and a 6000% surge in order volume month-over-month for a partner.
- Reliability: reduced speech-to-text failure rate by 99% by implementing a circuit breaker pattern across games.
- Quality: drove a 94% reduction in sitewide accessibility errors and a 95% decrease in daily checkout errors.
- Performance: cut daily reorder notification job runtime by 99.99%; reduced add-to-cart and product search latency by 43% and 50%.
Experience
Handshake — Senior Software Engineer (Jun 2025 – Present)
Working on ads and analytics platforms with a focus on correctness, observability, and decision-quality metrics.
- Designing and operating analytics services where correctness and semantic clarity are first-class concerns.
- Improving cache correctness and invalidation patterns to prevent silent data staleness and misleading metrics.
- Partnering with data and product teams to ensure metrics are trusted inputs for decision-making, not just dashboards.
- Strengthening observability (tracing, metrics, alerting) to reduce time-to-diagnosis and operational risk.
Volley — Senior Software Engineer (Jun 2024 – Jun 2025)
Built and shipped new voice-driven game features and platform improvements; focused on reliability and production correctness.
- Shipped 4 new games driving rapid subscription growth.
- Reduced speech-to-text failure rate by 99% via circuit breaker pattern.
- Improved testing strategy to reach 90%+ test coverage on a team.
Leafly — Senior Software Engineer (Nov 2020 – Jan 2024)
Worked across ads + commerce systems with a bias toward measurable outcomes: revenue, conversion, performance, and quality.
- Introduced BOGO deals (+73% AOV, +6000% MoM volume for a partner).
- Introduced Marquee Ads (+900% ad revenue).
- Boosted ad placement performance (+70% impressions, +37% revenue).
- Enabled native iOS checkout flows (supported 40% of annual orders).
- Reduced accessibility errors by 94% and daily checkout errors by 95%.
- Improved performance: jobs (-99.99% runtime), search false negatives (-99.9%), latency (-43% / -50%).
FullStack Labs — Senior Software Engineer (May 2017 – Nov 2020)
- Led a 30-person team building a high-complexity financial accounting system for Medicaid payment processing.
- Spearheaded a 20-person team delivering nine custom B2B web apps in a year.
Earlier roles (2012 – 2017)
- Built and shipped a multi-sided B2B/B2C SaaS platform in freight/logistics.
- Shipped an Android/iOS WebView market research app.
- Built bespoke CRM + portfolio management tools.
Skills & tools
I’m comfortable across product engineering and platform work: APIs, data systems, observability, and infrastructure.
Languages
JavaScript, TypeScript, Python, Ruby, C#
Frameworks
React, Next.js, NestJS, Rails, FastAPI, Flask
Data
PostgreSQL, Redis, Elasticsearch, DynamoDB, MongoDB
Infra & Observability
Docker, Kubernetes, AWS, Terraform • Datadog, Sentry, Grafana, ELK
Protocols
HTTP, WebSockets, WebRTC, gRPC
Say hi
The fastest way to reach me is via LinkedIn DM.
The best way is an invitation for beer and tacos.